START at Home

Support for Parents & Kids: Vital Now More Than Ever


START’s research-based, leadership framework provides parents with strategies, tactics, and tools to equip kids with the everyday life and leadership skills they need to attain their full potential, map their path with purpose and joy, and lead well in their own lives.

Kids report a greater sense of connection, joy, and hope — even in the midst of working hard and facing inevitable challenges. Parents report greater peace of mind, knowing they’re on track.

What is START?

START's Strategies, Tactics, and Tools The WIN Map and START Leadership Process are the synthesis of cutting-edge research in academics, leadership, and child development. By strategically embedding leadership development opportunities into daily life, your kids, from pre-K through college, will develop the attributes and master the skills that are essential to succeed and be happy in today’s highly competitive, rapidly changing, and uncertain world.


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Case Study: Mother & Psychiatrist, Ivy League College

If the highly stressed students I see had gone through this program, they wouldn't be in my office.  They would have developed better tools, become more resilient, and have a better perspective on life."  

What does START do?

Meaningful Outcomes: START provides kids of all ages with the tools to take the lead in their own life and work. With START, kids' experiences are designed to scaffold and build over time, providing increasing levels of responsibility and privilege. When they experience first hand how to connect to themselves, to one another, and to the purpose of their work, they learn to navigate their path with purpose and to  They build the confidence and agency to become effective leaders in their own lives.


Case Study: Recent College Graduate

 Ultimately the most important type of leader anyone can be is the leader of their own life. Growing up I learned the skills that are synthesized in START’s principles. I implemented them at first with the help of my parents and supportive educators, and now I'm using them on my own as an adult.


I was not, and am still not immune to stress, depression, and anxiety, but equipped with the tools from START, I have built resiliency and can implement effective strategies to move from crisis into states of positive well-being and flow. 

 Using the START principles has allowed me to map my purpose and meaning in my life. Through START's leadership process I have identified how my innate wiring and skills can help to address needs in the world around me. Choosing to address problems about which I am passionate creates a profound sense of satisfaction. 


START is not a quick or easy solution, it is the beginning of a lifelong commitment to an effective process. Getting to know that process and engaging with it to discover how it fits into the structure of your own life and the lives of those close to you is some of the most important work we can do."  

Thoughtful, empowered humans prepared with skills to lead their own lives are vitally important to addressing issues anywhere on the hyper-local to the global scale."

How do I START?


START's personal and professional development tools and resources are designed to be used by parents in three ways.


I. START with You If you’re a self-starter, use the independent study approach supported by the Family Leadership Kit. The kit provides the handbook and family workbook you need to get started and the student workbook and WIN journal to get your kids started. We provide a 45-minute mini-course to support you in starting.  Click to learn more about Leadership Kits


II. Parent Leadership Labs If you’re someone who benefits from the structure, support, and encouragement of a training course, participate in our Parent Leadership Development Labs. You’ll participate with teachers from around the country and around the world in a structured, online course to first master your leadership mindset and skill set and then to introduce it effectively to your students. The course is often reimbursable and provides 32 hours of professional development contact hours. Contact START for more information



III. Community Engagement  When educators, parents, and community members are aligned in prioritizing a leadership approach to well being and doing well, our kids and the kids in the community all benefit.  We work with educators, parent groups, and businesses to provide integrated leadership training that affects positive change. We'd welcome an introduction to the forward-thinking leaders in your schools, community, and workplace to share this important work. Contact START for more information j


Case Study: School Administrator, K-12

“ We have seen the positive impact START makes in developing essential leadership skills while building social and emotional capacity and connection.  We have used START to unite our parents, teachers, and students with a common leadership language and process to navigate their lives effectively.”

Let's START Now

We're glad you're here. Together, we’re building a sustainable culture where leadership, well being, and meaningful contribution can flourish in our families, schools, and communities – for good.


San Francisco · Philadelphia