Equip Your Kids With Everyday Life & Leadership Skills to Map Their Path with Purpose & to Lead Well in Their Own Lives
START provides parents (and educators) with a 5-step, proven approach that works for all kids - from pre-k through college 
Engage + Innovate + Lead

All kids are born with the capacity to engage, to innovate, and to lead. In our research and that of the scores of others, we find that the kids who fare best in preparedness and well-being have had opportunities to discover, practice, and develop everyday life and leadership skills  in many areas over many years.


In families, schools, and the workplace, START's Leadership Development Books, Workbooks, and Trainings give you the practical, evidence-based tools to equip your kids with the skills and abilities they need to map their path with purpose, to take the lead in their own lives, and to experience happiness and success.

We invite you to join the thousands of forward thinking families who are using the START Leadership approach to raise Responsible, Resilient, and Resourceful kids - well connected to themselves, to one another, and to how they matter in the world. 

Only for Sonos Listeners

For a limited time, we're offering Sonos listeners 15% off all START books, workbooks, and family leadership kits. 

Visit the START Store, and enter promo code Sonos on checkout. 

And then join us in extending the reach of this important work. We offer professional development for parents in the workplace as well as for parents and teachers in schools. We'd love to meet the forward thinking HR professionals in your organization and the innovative teachers and administrators in your kids' schools!


When it comes to the well being of our children, we're in this together. Join us in building a sustainable culture of leadership, well-being, and preparedness in our families, schools, and communities, for good. We're better together.

The Parent Experience

"If the highly stressed students I see had gone through this program, they wouldn't be in my office. They would have developed better tools, become more resilient, and have a better perspective on life."

Mother & Psychiatrist, Ivy League College 

"The START Leadership Labs take the broad concept of leadership and provide a how to manual for families; how to discuss, model, and engage around leadership at home. While I think most parents would agree that leadership is a quality they want their children to demonstrate, it's actually somewhat difficult to define and illustrate this abstract quality. This unique program removes the guesswork and gives parents tools to have meaningful, developmentally appropriate conversations.”

Parent, The Haverford School

The Teacher Experience

"Over the past few years we have noticed a declining trend in student preparedness, initiative, and self-direction. But in just a few weeks using the START Leadership approach in our classroom, all are on the rise. The positive shift in student engagement and focus along with their ability to work independently has been remarkable."

5th Grade Teacher, Colonial School


Learn more about START's live,

online Leadership Labs

New classes starting in April

Educators: Click Here


Parents: Click Here

 Download a free chapter of the START Leadership Handbook and discover the attributes of the 10% of kids who fare best in school and life.


Join us to gain

Insight, Information & Inspiration to START

San Francisco · Philadelphia